Business data communication is the process of sending information to all stakeholders within the company. The information is usually presented in the form of statistics or trends, as well as other data-driven insights. Effective communication of business data requires that these insights are understood and accessible to different audiences. People are less likely to act when they don’t believe in or comprehend the data. To ensure that data insights are shared, it’s essential to have strong analytical abilities. However writing skills are just as crucial. In reports or presentations, writing precisely and concisely prevents confusion and misinterpretation of the data analytics findings.
Different business data communication models exist, based on nature of the data that has to be sent and the level of security needed. A popular model is the publish/subscribe model. This model uses an intermediary who distributes data to subscribers who have expressed an interest. Other models are designed to improving the value, validity or reliability of data by using transformations, aggregates and analytics.
Another reason to use business data communication systems is to enable virtual offices, allowing employees to work from anywhere in the world without being limited by office location or time zones. This lets employees work remotely with colleagues, saving overhead costs and improving service.
Furthermore, the ability to effectively communicate data helps businesses identify issues or problems that need improvement. This allows them to take steps to improve their services and products. If a customer is not satisfied with a product or service they can be asked to provide feedback and suggestions using surveys from customers or through data communication tools.